The Importance of Pivoting in Uncertain Times

With a major recession and economic uncertainties looming, many local small business owners are trying to become “future-proof.” What does this mean, and what can you do to ensure your business will succeed for years to come? Many factors go into making a business future-proof, including innovation, adaptability, and the ability to pivot when needed. Read more to find out how you can make your business as future-proof as possible!


One of the most important aspects of making your business future-proof is innovation. In order to succeed in the long-term, you need to be constantly coming up with new ideas and ways to improve your products or services. This can be done in a number of ways, such as investing in research and development or simply encouraging creativity and out-of-the-box thinking within your team. For example, one local boat lift dealer completely revamped the design of one of their best-selling products when the 2020 downturn struck. This allowed them to gain even more clients by offering an improved product.


Another key ingredient for future-proofing your business is adaptability. In today’s rapidly changing world, it’s more important than ever to be able to change and adapt as needed. This means being willing to try new things and being open to change when it’s needed. It can be difficult to let go of the ways things have always been done, but if you want your business to survive, it’s essential to be adaptable.


One of the best ways to ensure your business is future-proof is to learn how to pivot when necessary. Pivoting is simply making a change in your business strategy in order to better adapt to your current situation. For example, if you’re a retailer who’s seeing a decrease in foot traffic, you might pivot to an online-only model. Or, if you’re a restaurant that’s struggling to attract customers, you might pivot to a delivery-only or take-out model. The important thing is to be willing to make changes when needed to stay afloat.

Prepare for the Future

Making your business future-proof can seem like a daunting task, but it’s essential for long-term success. By being innovative, adaptable, and willing to pivot when necessary, you can ensure your business is set up for success no matter what the future holds.


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